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Getting started

This guide takes you from a new account to your first live campaign. If you haven't yet, read What is CooCreator and Pricing & money first — they explain what you're paying for.

1. Create your account​

Sign up as a brand and set up your organization. Everything you do — campaigns, budget, wallet — lives under your brand, separate from every other brand on the platform.

2. Fund your wallet​

Add funds to your brand wallet. This is your balance; nothing is committed to a campaign until you launch one. You'll see two kinds of activity on your wallet:

  • Deposits — money you add.
  • Budget freezes — money moved into escrow when you launch a campaign.

3. Create a campaign and write a brief​

A campaign is one unit of work. Give it a brief — the audience, platforms, budget, and timing you want. Don't have a polished brief? Paste a reference URL and let the agent expand it. → Writing a brief

4. Commit a budget and launch​

When you launch, your committed budget moves into escrow. From this point the agent takes over: sourcing creators, reaching out, and negotiating terms. → Budget & settlement

5. Track progress​

Follow your campaign as it runs. You'll see:

  • Pipeline progress — how many creators are in flight, and at what stage.
  • Delivered outcomes — reach and deliverables as they land.
  • Cost-to-date — how much of your budget has been spent so far.

You also see the real rate agreed with every creator — rates are transparent. → Tracking progress

6. Close and refund​

When the campaign closes, you've paid for what was delivered. Any budget that wasn't used is refunded to your wallet — in full.

Start from an AI workbench shortlist​

Open AI workbench from the main navigation and describe the collaboration you want. Answer any questions about paid or commission-only work, and add further requirements in the conversation to refine or expand the search.

After selection completes, choose View selected creators below the strategy. The saved list shows recommendation reasons and contact availability. A selected creator has not yet confirmed collaboration; publishing progress is tracked separately from your confirmed-collaborator goal.

Add the terms and create a Campaign draft using that exact list. Commission-only work requires your commission percentage. Paid budgets and an optional HTTPS collaboration URL can be completed before publishing. If you chose both modes, use their separate lists to create one Campaign per mode and allocate the task goal between them. Further saved lists can be added to the same mode's existing draft using its established terms. Published Campaigns are managed in the Campaign.

Creating this draft does not send invitations. It carries the selected creators into the Campaign instead of starting another matching pass. If a submission's result is uncertain, retry the original submission to preserve the same request.

:::info Need a hand? Contact us — a human will get back to you. :::

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