Writing a brief
The brief is how you tell the agent what a good outcome looks like. The better the brief, the better the matching and the negotiation. But you don't need a polished document to start — a reference URL works too.
The fast path: paste a URL
Paste a reference — a product page, a competitor campaign, a creator you like — and the agent expands it into a working brief. You can then refine it. This is the quickest way to get a campaign moving.
The thorough path: write it out
A strong brief usually answers:
- Audience — who should see this? Region, language, interests.
- Platforms — Instagram, TikTok, YouTube, or a mix.
- Creator profile — follower range, engagement level, recent activity, commerce capability if it's a shopping campaign.
- Budget — what you're committing. See Budget & settlement.
- Timing — when you need content live.
- Deliverables — what each creator should produce.
How the brief is used
Your brief drives pool matching: candidates are filtered on the hard requirements (platform, follower floor, engagement, recency) and then ranked by how well they fit the rest. The agent works down that ranked list, reaching out and negotiating. → The workflow
Be specific about the hard requirements (platform, minimum followers, must-have audience geography) and flexible about the rest. Hard filters narrow the pool; soft preferences just change the order.
:::info Need a hand? Contact us — a human will get back to you. :::