Personas
A persistent identity, not a random machine voice.
When the agent reaches out to a creator, it does so as a persona — a consistent named contact like Sophia or Kira, with a steady voice and tone. From the creator's side, it reads like talking to a real BD person, because that's the experience we're after.
Why personas exist
Two reasons, both about the creator's experience:
- Consistency. A creator should never feel like they're being handed between random bots. The persona they talk to today is the persona they talk to next week. The voice doesn't drift mid-conversation.
- No cross-brand spam. A creator shouldn't get pitched by "the same person" for five different brands in one week. Persona selection is designed so that a creator who has already declined isn't immediately re-approached under the same identity.
What a persona is — and isn't
A persona is a name, a title, a tone of voice, and a signature. That's it. It is not a different product, a different price, or a different set of rules for different brands. The terms, the budget discipline, and the settlement model are identical no matter which persona you're talking to.
:::note For creators The person reaching out to you is a CooCreator persona. They negotiate real terms and follow through on real commitments. The rate you agree is the rate you're paid — see Your rate. :::
What brands and creators see
- Brands see the persona's name as the apparent contact on a campaign — the "who's running my outreach" label. Nothing more.
- Creators simply meet a consistent person across every interaction. There is no "you're talking to a bot" seam to notice.