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The workflow

From brief to settlement, in seven stages.

Every campaign moves through the same stages. You submit the brief; the agent runs the rest.

  1. Brief intake. You describe what you want — audience, platforms, budget, timing — or paste a reference URL and let the agent expand it into a brief.
  2. Pool matching. Candidates are drawn from a warm pool and ranked against your brief with hard filters (platform, follower floor, engagement, recency) and soft scoring.
  3. Outreach & negotiation. The agent reaches out on the creator's real channel and runs an actual negotiation — back and forth, on terms and rate — until both sides agree or it moves on to the next candidate.
  4. Contract & signature. Terms are locked into a contract at the agreed rate, and the creator signs it electronically. Signing is the point where a deal becomes committed.
  5. Delivery. If the collaboration involves a product sample, it ships (or the creator is reimbursed for buying it). The creator produces the content, and it's reviewed.
  6. Verify & publish. The deliverable is verified and published.
  7. Settlement. On verified publication, the agreed rate is released from escrow to the creator. When the campaign closes, your unused budget is refunded in full.

The loops that make it compound​

The workflow isn't just a straight line — three feedback loops make each campaign smarter than the last:

  • Creator memory. What we learn about a creator (preferences, working style, history) carries forward, so later outreach starts warmer.
  • Brand brain context. The strategy layer accumulates context per campaign, so decisions improve as the campaign runs.
  • Persona continuity. A creator who's been contacted before meets the same persona again — never a cold, inconsistent restart. → Personas

Following the money​

Behind the stages, money moves through a fixed sequence of ledger events:

budget_freeze  →  escrow_lock  →  escrow_release  →  budget_refund
  • budget_freeze — your committed budget moves into escrow when the campaign goes live.
  • escrow_lock — a portion is earmarked against a specific deal once terms are agreed.
  • escrow_release — the agreed rate is paid to the creator on verified publication.
  • budget_refund — at campaign close, every unused dollar is returned to your wallet. The platform keeps no spread and captures no margin.

Every one of these events is recorded and auditable. → Trust & transparency

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